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The Managing Editor,
BHU Management Review
Institute of Management Studies, Banaras Hindu University,
Varanasi - 221005 (UP), INDIA

Ph.: +91 542 2369332

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BHU Management Review Vol.4,
Special Issue: Decoding Customer Dynamics (July -December 2014)

An analysis of relationship and influence of customer constructs in new product development context - A Case of customer Loyalty
Sandeep Srivastava, Deepali Singh

Shopping Habits and Decision Making Styles of Mall Customers
Sarbjot Singh, Piyush Kumar Sinha, Hari Govind Mishra

Retail Revolution and Indian customers: The Relationship Dynamics
Shradha Gawankar, Sachin S. Kamble

Diterminants of Customer Loyalty in the Telecom Sector, Post Mobile Number Portability - A Study of Select Telecom Service Providers in Delhi - NCR
Ranjita Gupta, Jayashree Dubey

Customer Loyalty in Indian Aviation Industry : An Empirical Examination
Medha Srivastava, Manish Kumar Yadav

Influence of Corporate Image on Brand Personality : A Customer's Perspective
Rajesh Kumar Upadhyay, Krishna Kumar Agrawal

Impact of Brand Perceived Quality on Customer's Buying Intention of Durable Products
Satya Narayan Pathi, C. Kandasamy

Exploring Customer Purchase Preference in special reference to Vegetale Purchase : A Study
Pratyush Tripathi

Impact of Social Media Advertisements between Rural and Urban Customers : A Comparative Study
Raj Kamal, Pankaj Agarwal

Issue Editor:    Prof. Alok Kr. Rai, Faculty of Management Studies, Banaras Hindu University
Associate Issue Editor   Dr. Anurag Singh, Faculty of Management Studies, Banaras Hindu University

Copyright © 2012   Banaras Hindu University, Varanasi, India -221005 [BHU]. All rights reserved.